Sunday, 17 April 2005

Drum up interest with gimmicks?

With the release of the new Nine Inch Nails albums mere days away, the promotional stints to drum up interest in the album are coming full whack.

Not only will With Teeth be released on the new DualDisc format, lead nail Trent Reznor has now released lead single "The Hand That Feeds" in Apple's Garageband format, so fans can remix and deconstruct it to their liking. According to the readme file that comes with the .sit download (told you it was Apple-only), Reznor explains a few things:

"I've been interested in the idea of allowing you the ability to tinker around with my tracks - to create remixes, experiment, embellish or destroy what's there. I tried a few years ago to do this in shockwave with very limited results."

And here's info on what you can expect in the download:

"What I'm giving you in this file is the actual multi-track audio session for "the hand that feeds" in GarageBand format. This is the entire thing bounced over from the actual Pro Tools session we recorded it into. I imported and converted the tracks into AppleLoop format so the size would be reasonable and the tempo flexible."

Giving fans loops and samples isn't anything new, but it's always nice to see a band offering fans a little more than the usual remix, b-side, video, dreaded limited edition digipak combination for releases.

Now only if these bands would realise that the Mac population is really, really small that would be a cool thing.

Link: File Download An early remix

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