Palookaville in Brighton

Not content to simply sponsor Brighton & Hove Albion football club, Skint Records have also managed to rename the team's stadium for the season, as a marketing stunt for the new Skint released Fatboy Slim album Palookaville.

Now fans of the Seagulls will be able to watch their team play in Palookaville Stadium while wearing Palookaville branded jerseys. No word yet whether there'll be any "Who ate all the pies? The fatboy ate all the pies" t-shirts will be available from the team shop.

It does makes you wonder how much influence (whoring?) sponsorship money actually has over football these days... just wait till the new Oasis album and Man City playing for a season in the "Dreadful followup to Heathen Chemistry Stadium".

I shudder at the thought.