Free is good for business as well

Image via CrunchBase

Radiohead and Nine Inch Nails dabbled with it, and now Wired's Chris Anderson is expounding the benefits of free, as the new model economy that is taking the world by storm and making people who know how to play the game very rich.

For those in the dark, Radiohead and Nine Inch Nails both released albums and offered them free, allowing people to pay what they thought it was worth. The reasoning being, the bands had new material to tour and would make more from concert tickets and merchandising trinkets than the paltry sum the record label would give them in royalties.

For the most part this worked, although more from a news perspective than an economic perspective, but the seeds were nonetheless sown.

Now Anderson has taken this idea and run the whole nine yards with it, surmising that free is the new economy for more than just music. However, in a book excerpt from the latest issue of Wired magazine, he talks at length about how musicians, not stuck in the machinations of the past, could actually use the new economy to their advantage.

His anecdote about the Brazilian band Banda Calypso is case in point. A band that has had all their albums pirated, yet make enough money from merch and live performances to actually own a jet!

We're seeing the move away from pure record labels already. Live Nation are turning into more promoter / labels, offering stars a 360 package that includes concerts, music releases, and merchandising.

I think, however, with the rise of the web, we can take even Live Nation out of the equation. Giving people for free something that is easily obtainable will never replace the value of the rarity and that's where seeing a band in concert will always make a musician a nice chunk of coin.

Nine Inch Nails' Trent Reznor has recently come out in defence of Anderson's position, saying that bands needs to try harder to make something rare that fans actually want to buy. Reznor himself offered NIN's album "Ghosts I-IV" in a variety of formats, with a free download being the cheapest option and a $300 ultra rare deluxe boxset being the top of the line.

Free is here to stay thanks to the ubiquity of digital, but there's be a place for the physical format for some time to come and thanks to "free" the physical format is getting a hell of a lot cooler to own.

Gouge away

With the crumbling economy around us and the music industry reduced to suing anyone that resembles a fan, it's a good question how bands are prepared to survive.

If you're hooked in like Nine Inch Nails, you go full guns ablazing into that good internet night, doing it right - giving albums away, but having various flavours of physical medium ready for the diehards.

If you're more traditional, you forgo the freebie release and jump straight into the massive bloody wallet-emptying boxset, released in limited quantities. This seems to be the route most acts are going down. Depeche Mode had their £60 "Sounds of the Universe" boxset with CDs, DVDs and booklets, Pet Shop Boys had "Yes" released on 11 separate 12" records in a batch of 300 copies (for £300).

Now, Pixies are releasing "Minotaur," a retrospective of their main output from the 80s and 90s. As is the democratic way, there are two formats for the discerning fan - a deluxe edition for $175 and a limited edition for just under $500. Both formats include the album in a number of formats - vinyl, CD and blu-ray - as well as other extras.

In an interview with Wired, lead singer Black Francis described the forthcoming release as a price-justified "objet d'art". He went on to joking state that if you're not that big a Pixies fan, download it for free off the net.

It seems to be a good time to be a music fan with deep pockets.

Nail in Singles coffin a little deeper

This weekend saw the first official singles chart to include Internet-downloadable music.

As much as it's a big confidence booster for the emerging distibution method, it's a worrying nail in the coffin for the venerable single - 7", 12" and CD - that's been a mainstay in the British record industry for over half a century, in one form or another.

Sure the format has taken it's knocks and the CIN - those people who officially make chart rules - don't seem to be able to figure out how to get more people to buy singles, but I'd like to think we can rescue the physical distribution model before the singles chart ends up being just like the States.

Link: NME story

MY VIEW: Just a side note, why does the CIN insist on music fans buying a single spanning two or three very very short discs at variable cost? I can end up spending more on a single than I do on the whole album, usually with the same version of a song spread over three or four formats.

Case in point being the new Nine Inch Nails single, "The Hand That Feeds You" released today. There's actually three pieces of music available - the single version, and two remixes. For some reason, it's taken Island 3 formats to release all these tracks (including having all three on the CD single), including 2 mixes on a 9" vinyl single, and 2 on a DVD single.

It's ludicrous when you get examples like Japan and the US where the few singles that are released are jam packed with enough goodies to sway fans to make the purchase.

Drum up interest with gimmicks?

With the release of the new Nine Inch Nails albums mere days away, the promotional stints to drum up interest in the album are coming full whack.

Not only will With Teeth be released on the new DualDisc format, lead nail Trent Reznor has now released lead single "The Hand That Feeds" in Apple's Garageband format, so fans can remix and deconstruct it to their liking. According to the readme file that comes with the .sit download (told you it was Apple-only), Reznor explains a few things:

"I've been interested in the idea of allowing you the ability to tinker around with my tracks - to create remixes, experiment, embellish or destroy what's there. I tried a few years ago to do this in shockwave with very limited results."

And here's info on what you can expect in the download:

"What I'm giving you in this file is the actual multi-track audio session for "the hand that feeds" in GarageBand format. This is the entire thing bounced over from the actual Pro Tools session we recorded it into. I imported and converted the tracks into AppleLoop format so the size would be reasonable and the tempo flexible."

Giving fans loops and samples isn't anything new, but it's always nice to see a band offering fans a little more than the usual remix, b-side, video, dreaded limited edition digipak combination for releases.

Now only if these bands would realise that the Mac population is really, really small that would be a cool thing.

Link: NIN.com File Download An early remix