Wednesday, 7 July 2004

Lyrics, what luxury

BMG are striking out at pirates and trying to make nice with music fans by releasing CDs in three different tiers.

The first tier is set to compete head-on with piracy. The no-frills version will be a CD with titles printed on the disc (sorta like what you'd get making a CD-R from MP3s). This will sell for just under €10.

The second tier is a full-fat version, with cover and lyrics, which will cost €12.99. The top tier will be a luxury version with added value (additional material or DVD video) and will go out for €17.99.

It's interesting that a major label is taking this plunge. The amount of time, effort and CDs pressed for a three-pronged attack will be immense. However, for music fans who relish the "extras" (sleeves with lyrics, etc.) the offer of a choice is welcome, as is the choice to just have the music.

Time will tell how well this initiative goes, but anything other than DRM-infected Copy Controlled discs is much welcomed.

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